Date: 29th June

Time: 11AM GMT+2

The webinar provided IPAs with the best practices for investor targeting & continued lead generation to attract FDI during and post covid-19 recovery. The course will focus on most effective modes of strategic investor targeting, lead generation models and continued FDI attraction.

Key topics & skills covered in this course:

• Importance of investor targeting and designing a lead generation program
• Strategic investor targeting applied during and post-covid 19 recovery 
• Changing location determinants (Investor perspective)
• Alternative methods for IPAs to attract FDI in post-covid 19 recovery phase
• Best practices in lead generation and investor targeting 
• Importance of aftercare and business retention 
• Targeting intermediaries & site-selectors 

The webinar witnessed the participation of 81 participants among them CEOs, officials of COMESA National IPAs, representatives of regional and international organizations such as COMESA Secretariat, UNIDO and International Trade Center.