Date: 16th of June

Time: 11AM GMT+2

The webinar examined the development of investment promotion strategies with a key focus on market and sector identification methodologies. The course will cover key elements of devising IPA’s investment promotion strategies to be applied during and in the recovery phase post-COVID 19.

Key topics & skills covered in this course:

• Importance of having an investment promotion strategy 
• Key components to consider for an IPS: staffing, budget, key performance indicators
• Changing landscape of investment promotion strategies, best practices & predictions
• Interim sector & market strategies to apply during COVID-19 recovery 

The webinar witnessed the participation of 82 participants among them CEOs, officials of COMESA National IPAs, representatives of regional and international organizations such as COMESA Secretariat, UNIDO and International Trade Center.