29 June 2020
Webinar

The webinar provided IPAs with the best practices for investor targeting & continued lead generation to attract FDI during and post covid-19 recovery. The course will focus on most effective modes of strategic investor targeting, lead generation models and continued FDI attraction.

• Key topics covered during this course:

  • Importance of investor targeting and designing a lead generation program
  • Strategic investor targeting applied during and post-covid 19 recovery
  • Changing location determinants (Investor perspective)
  • Alternative methods for IPAs to attract FDI in post-covid 19 recovery phase
  • Best practices in lead generation and investor targeting
  • Importance of aftercare and business retention