Investment Opportunity Profiling (Part Two)
28 October 2020 | Webinar
- The webinar build on the tools developed in Part I. The session focused on understanding how investment opportunities – once market and financial appraisals have been completed – are best marketed and distributed. The session also covered three of the four Ps of marketing; Product, Place and Promotion.
- Key topics covered during this course:
- Packaging the investment opportunity – from one page profiles to full package.
- Understanding and identifying target audiences and best channels for distribution.
- Overview of designing an investor outreach program.
- Key account management in IPAs for IPROs.
- Marketing techniques for profiles in the times of Covid-19.