28 October 2020
Webinar

The webinar build on the tools developed in Part I. The session focused on understanding how investment opportunities – once market and financial appraisals have been completed – are best marketed and distributed. The session also covered three of the four Ps of marketing; Product, Place and Promotion.

• Key topics covered during this course:
  • Packaging the investment opportunity – from one page profiles to full package.
  • Understanding and identifying target audiences and best channels for distribution.
  • Overview of designing an investor outreach program.
  • Key account management in IPAs for IPROs.
  • Marketing techniques for profiles in the times of Covid-19.