Digital Marketing

  • The webinar provided a deep dive into digital marketing tools being adopted by investment promotion agencies as they adapt to new digital focused marketing. The course provided technical analysis of investment promotion agency websites, video conferencing, social media platforms, virtual reality (VR) and immersive technology, digital events and more.
  • Key topics covered during this course:
    • Most effective digital tools / techniques to employ during and post-COVID-19.
    • How to optimize websites, video conferencing, social media platforms & geographic information systems.
    • Latest innovations in digital marketing and technical guidelines on how they can be adopted.

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