Investor targeting and Lead Generation


  • The webinar provided IPAs with the best practices for investor targeting & continued lead generation to attract FDI during and post covid-19 recovery. The course will focus on most effective modes of¬†strategic investor targeting, lead generation models and continued FDI attraction.
  • Key topics covered during this course:
    • Importance of investor targeting and designing a lead generation program
    • Strategic investor targeting applied during and post-covid 19 recovery
    • Changing location determinants (Investor perspective)
    • Alternative methods for IPAs to attract FDI in post-covid 19 recovery phase
    • Best practices in lead generation and investor targeting
    • Importance of aftercare and business retention
    • Targeting intermediaries & site-selectors

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