Investor targeting and Lead Generation
29 June 2020 | Webinar
- The webinar provided IPAs with the best practices for investor targeting & continued lead generation to attract FDI during and post covid-19 recovery. The course will focus on most effective modes of strategic investor targeting, lead generation models and continued FDI attraction.
- Key topics covered during this course:
- Importance of investor targeting and designing a lead generation program
- Strategic investor targeting applied during and post-covid 19 recovery
- Changing location determinants (Investor perspective)
- Alternative methods for IPAs to attract FDI in post-covid 19 recovery phase
- Best practices in lead generation and investor targeting
- Importance of aftercare and business retention
- Targeting intermediaries & site-selectors