The webinar examined the development of investment promotion strategies with a key focus on market and sector identification methodologies. The course will cover key elements of devising IPA’s investment promotion strategies to be applied during and in the recovery phase post-COVID 19.
Key topics covered during this course:
Importance of having an investment promotion strategy
Key components to consider for an IPS: staffing, budget, key performance indicators
Changing landscape of investment promotion strategies, best practices & predictions
Interim sector & market strategies to apply during COVID-19 recovery