Investment Promotion Strategy

The webinar examined the development of investment promotion strategies with a key focus on market and sector identification methodologies. The course will cover key elements of devising IPA’s investment promotion strategies to be applied during and in the recovery phase post-COVID 19.

  • Key topics covered during this course:
    • Importance of having an investment promotion strategy
    • Key components to consider for an IPS: staffing, budget, key performance indicators
    • Changing landscape of investment promotion strategies, best practices & predictions

Interim sector & market strategies to apply during COVID-19 recovery

The seminar was attended by 7 CEOs of COMESA NIPAs and Permanent Secretaries of COMESA Member States.

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