Webinar 2: Marketing and Image-branding a location


Date: 22nd June

Time: 11AM GMT+2

The webinar provided best practices in digital marketing strategies and image -building during and post covid-19. The key effective marketing techniques to be covered will include: website, social media, PR/ publicity, advertising and media relations.

Key topics & skills covered in this course:

  • Most effective marketing techniques to employ during and post-covid 19
  • Focus on digital media, PR, social media, website marketing
  • Innovative digital strategies used for to promote locations
  • Marketing and image-building best practices regionally and globally

The webinar witnessed the participation of 84 participants among them CEOs, officials of COMESA National IPAs, representatives of regional and international organizations such as COMESA Secretariat, UNIDO and International Trade Center.